Cosmetic Eye Care

Complete eye health includes having healthy eyes and healthy eyelids. Common eyelid problems include excess eyelid skin, droopy eyelids, eyelids that turn inward or outward, or wrinkles around the eyelids and eyebrows. These problems can cause eye discomfort, limit your vision and affect your appearance – but they can be corrected with eyelid plastic surgery, which is almost always performed in the office or on an outpatient basis. The improvement in vision, comfort and appearance of the eyes after eyelid surgery can be very gratifying.

At Brightbill/Ericson Eye Associates New Vision Laser Center, patients can consult with Dr. Bradley N. Lemke, an eye plastic surgeon and a clinical professor at the University of Wisconsin Madison, during a weekly eye plastic surgery clinic. Dr. Lemke performs surgery locally, and manages treatment of a broad range of eyelid and orbital conditions including facial reconstructive and cosmetic surgery and Botox injections. Dr. Lemke is an independent practitioner and is not affiliated with New Vision.

If you would like to be evaluated by Dr. Lemke, please contact us to schedule an appointment.


We are very excited to now offer LATISSE at Brightbill/Ericson Eye Associates New Vision Laser Center.

LATISSE is the first FDA-approved treatment for inadequate eyelashes. It is applied to the eyelashes growing them longer, fuller and darker.

Our ophthalmologists and optometrists can perform your initial evaluation and follow-up evaluation to insure that you are using it properly and are getting the results you desire.  

LATISSE can be purchased in our Optical Shop, so please contact our office today to schedule an appointment.

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